Getting a good SEO ranking is not that easy. Search engines do not disclose what exactly they look for while ranking a website. Google considers nearly 200 factors to rank a website. But we know only a few things like backlinks. Like any other factors, we don't know exactly about the impact of social signals on SEO ranking. Yet, use of a social signal checker tool is necessary for present day Marketers and SEO experts.
The reason is social signals can drive great traffic to a website thereby showing an impact on the SEO ranking. Thus, marketers and SEO experts need to keep an eye on their social media performance. There are some better ways of using these social signals and social media for a website. Let us have a look at them:
#1 Amplify your content sharing:
Social networks are powerful amplification platforms for the distribution of your content. You can make some engagement with the like-minded people when you are sharing a great content. There are many social networks like facebook, twitter, Instagram, and LinkedIn. Depending on your business and services, you can choose your social media network for your business.
#2 Create awareness with sponsored ads:
You can make your audience aware of your brand. You can use the sponsored posts on social media platforms like facebook and Instagram. These posts can reach your targeted users. There are many kinds of tools and features available designed specially for marketers on social media. So, with the help of these ads and sponsored posts, you can reach most of your targeted users and create great awareness of your brand.
#3 Drive Traffic:
You can share the referral links to your website on social media. So, your followers can easily reach your website. Make a call-to-action on your posts and provide a link to the landing page of your website. When users who are likely to be your customers click on the link, you can take them to your website. So, you can drive traffic to your website. If you impress them with your content and services, you can make them make a purchase on your site.
How can you use a monitoring tool for social media?
When you are getting better results from social media, it is important to use some monitoring tools to monitor the performance of your business. So, you need to use some tools that can give you precise results of what your social media signals are of.
You can get a report of comparison with your competitors. So, you can get to know what your weak points are and where to improve. With this, you can make good decisions to bring your business forth in the race.
Conclusion:
with all this said, using social media for digital marketing is very necessary. And using social signal checker tools for social media marketing is too important that you cannot take a decision without the tools.
To know more, please visit: www.socialsignifier.com